5 Tips For Creating A Landing Page That Converts

A high quality landing page is one of the final pieces of the puzzle and the lynchpin for your entire email marketing strategy. It’s where visitors and followers decide to say yes to your freebie, yes to what you’re offering and yes to bring a part of your community. It’s also the starting point for the rest of your automation. If something goes wrong here then the rest of your automation may fail to run. 

The lynchpin is your landing page. 

You may be thinking, is a landing page really all that serious? The answer is YES! Your landing page and sign up forms could make or break your email automation strategy because if no one signs up there’s no way to get people into your automation and nurture and sell seamlessly through email. 

So let’s talk about how to create landing pages that convert. 

First let’s get clear on what a landing page is: it’s a distraction free zone where you invite visitors 

To share their info with you in exchange for information, products or services. 

The key is that it’s distraction free. And a lot of people get this twisted. 

You shouldn't be able to reach any other part of your website from a landing page. It should be self contained. You should only be offering 1 thing on this landing page. These things make it easy for visitors to make their decision. 

Let’s discuss the elements of a high converting landing page:

1. Name or logo: make it clear who’s making the ask. Either your name or your biz logo should be near the top of the landing page. Additionally you can add a very short bio near the bottom of the landing page to help build trust with the visitor. 
2. High quality photo: a photo of yourself or the item you’re offering. A picture is worth a thousand words. Give your furies client a visual of what they’ll receive. 
3. Clear headline: in this headline either make a statement or ask a question that speaks to your target clients needs. Speak to a specific person here
4. Short description: expand on the statement or answer the question by telling them how getting on your list will help them achieve their goals. Keep it short and simple! A paragraph or less. 
5. Name and email: make it easy for ppl to get on your list and only ask for info you NEED. Asking for first name, last name, email, phone number, address, first born and 1st grade teacher. Who is that gonna help?? All you need is FIRST name and email. 

Bonus: if you’re using ConvertKit for your landing pages, change your url to something your audience can easily recognize and update your landing page SEO settings to include a proper page title and description. This makes your page more discoverable in Google searches.  

You only have a few seconds to capture a visitors attention and convince them to share their email address with you. 

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No that you know the 5 things that your landing page needs to increase your chances of turning visitors to subscribers, let me know which one you'll be incorporating in your landing page designs going forward. Shoot me a DM on Twitter to tell me about it!