Does having an email list really matter?
Whether you’ve been in business for 20 minutes or 20 years I’m certain you’ve asked this question. And I’m going to share 3 reasons why the answer is yes
With the emergence and dominance of social media, something as basic as email marketing can seem like an unappealing waste of time.
Email marketing is anything but. Here are X reasons why you definitely need an email list and should start using it asap.
1. You own your list.
Social media is great, but its really just rented space, space that we pay for with our data and attention. Ownership is everything in your business
2. Your email list is your exclusive community.
Your email list is an opportunity to gather a group of people who care about your brand and what it has to offer. Community goes much further than transactions.
3. Your email list is your marketing and sales hub.
Because you own your email list and it’s where your most engaged patrons reside, it’s easy to promote the content and offers that are important to your brand. Posted a new YT video? Share it with your list. Pulsed a new reel? Share it with your list. Have an amazing offer that helps your audience reach their goals? Share it with your list. From your email list you can drive traffic to every platform and offer you have and expect to get results.
An email list isn’t just something you check off of a list as a business owner. It’s your insurance policy that ensures you always have access you core community and a consistent revenue stream.
