There are 5 elements you need in every single email to help you connect with your subscribers and eventually convert them to customers and clients. These elements allow you to
Grab your community’s attention quickly
Develop a bond of trust with community members
Sell yourself or your brand before selling your product or service
Address a pain point - This makes subscribers feel something. Get clear on who you’re talking to and why so you can do this quickly and succinctly
Show the transformation - let them know how you can change their life with your product or service. Tell a client story or tell your own story of how what you did or created made a difference
Show your authority: Let your audience know exactly why you're they should believe anything you say. Testimonials work best!
Call to action - most important , tell the people what to do and provide a link for them to do it after you’ve laid the groundwork of trust and connection
Captivating subject line - 2nd most important. Try writing your subject line last to get a good sense of what will capture your subscribers attention
Bonus: Personalization- address them by name or mention a specific characteristic about them or call out their specific pain point, tagging and segmenting very important
Which element will you be working to incorporate into your email content strategy? Tag me or shoot me a DM on Twitter to let me know!
